KU Hillel
Graphics 01: University of Kansas

In this project, we were to pick a student organization from KU and design two posters plus a collateral item for them. Each poster had to have its own individual audience. I chose KU Hillel, which is the Jewish student organization. For the first audience persona I targeted Jewish students that had never been to Israel through the "Taglit-Birthright" poster. For the second audience persona I targeted students in general as well as anyone else in the community through the "Bagels and Basketball" event that is non-religious. The collateral item I made was a brochure that they had requested for parents and students during orientation or just to hand out for more information.